The Rocks Australia Day
Event Identity and Promotional Campaign

Australia’s big day off.

On a hazy summer day, once a year, Australia comes together to celebrate. Some choose to kick back and relax, while others take the opportunity to kick up their heels and party. Australia Day in The Rocks offers the chance to do both. It’s a place where all Australian’s can lose themselves in the historic precinct by the harbour and check out the best emerging musicians in the country.

In true ‘let it be’ style, Amplifiers’ Simon Dance captured emerging singer-songwriter Gordi on a rooftop overlooking Sydney’s iconic Harbour Bridge. The events promotional campaign included a full suite of print, digital and environmental applications. The creative struck a chord*,  the crowd came out in droves and partied late into evening.