The Rocks Brand
and Digital Campaign

New for old.

The Rocks in Sydney has a rich and colourful history both before and after settlement. However, though it may be a significant heritage environment it is not a time capsule that simply offers a glimpse into the past. On the contrary, The Rocks is a vibrant, contemporary precinct, bursting with life, culture and contemporary experiences.

Amplifier’s Michael Donohue and Simon Dance created a precinct branding and digital campaign highlighting some of the areas key tenants. The aim was to promote The Rocks as a contemporary retail, fine dining and health and well being destination.